Email marketing is a proven tool, and marketing automation has made its way into nearly every organization around. But what you might not have realized is that as a salesperson, you don’t have to rely on your weekly email blast to start closing pending deals as email signatures are a surefire way to get this done.
How can you exploit your email signature?
Visionary sales and marketing executives know how to make use of the space at the bottom of your email dialogue box. They will more often than not fill it up with interesting, information and valuable information. This information will most probably highlight organizational information or engage recipients with various calls to action (CTA) and can be referred to in some quarters as email marketing.
Email signature marketing is capable of converting your organizational email into a marketing and lead generation tool.
Here are five tips on making your email signature work for you.
- Organizational updates
Your email signature is a brilliant platform for sharing organizational announcements or to share news about your business sector. For instance, the launch of a new product can be highlighted through a message that contains a link that redirects to the dedicated landing page for more information. Organizational email signatures are a clever way of promoting information and offer a personalized way of sharing information.
- Event promotion
Email signatures are a perfect place to promote your company’s online and live events. You easily can include links to registration, discounted tickets, or other snazzy graphics to get people interested. These events also can be used to help existing customers better understand your product with links to training or how-to videos. Make sure to keep the information current and remove past events.
- Prompt responses
Responsiveness is one of the most important characteristics of anyone involved in a professional venture. It goes without saying that it should be easy for people to get in touch with you. Whether that’s sharing your best contact information while travelling, your travel schedule or office hours, or an automated way to schedule a meeting — pairing your email signature with your work calendar makes it easy for prospects to reach you for questions, concerns, and to get your projected output.
- Encourage stakeholder interaction
According to leading global marketing website, Marketing Charts, in the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. Linking to a case study or customer review can be a great way to build credibility with potential customers. After all, they know your product and what it’s like working with your team. Statistics on online reviews show that 92% of B2B buyers are more likely to purchase after reading a trusted review. When emailing prospects, your email signature is a great place to include a CTA to your product’s reviews. Your signature could include a sharp review quote, show an overall rating based on reviews, or simply link to your reviews.
- Educate and inform
You can use your email signature to educate a prospect on your market conditions or pain points and why your company can help. You can do this via links to webinars and videos. It’s important to make sure your language is accurate and personalized. This personalization can significantly impact conversions as well as enable you to capture valuable customer data for future marketing campaigns.
Email signatures are a great, simple way to promote your brand, communicate your value, and gain valuable insight into your various opportunities (including whether or not you’re talking to the right people or sharing appropriate messages). Making small changes to your email signature can dramatically impact your conversion rate. We do hope that the practical steps listed above are helpful in boosting your business.
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