The Benefits Of Data Visualization

The Benefits Of Data Visualization

Data visualisation has become one of the most popular trends  today. Not only does it give an organisation the ability to visually present and analyse its information, it also gives an organisation a new way of seeing and interacting with its data.

Data visualisation tools allow analysts to reach insights very quickly, all while decreasing the load on IT. It enables data scientists and other analysts to share new insights and discoveries directly to a business. So if an organisation is looking for ways in which to obtain actionable insights that deliver immediate business value, data visualisation tools have a strong business case.

Here are five benefits that data visualisation provides to organisations and in particular to their decision makers:

1.Capture and understand more information

Data visualization tools enable the user to view and understand large amounts of information. Decision makers are able to see previously unknown connections between data sets and resultantly have at their disposal easier ways to navigate and interpret data. Organizations using visual data analytics have a higher chance of finding the information that they are looking for.

  1. Determine patterns in business operations

Data visualisation enables users view interesting and previously unknown patterns. For instance, viewing the co-relation between business and operations as well as related performance measures. Data visualization enables you to see just how your day-to-day job impacts the overall organization performance and find if any operational changes may lead to highs and/or lows in the overall performance of the organization.

Decision-makers are now able to easily identify the reason for growth or detect the reason for a dip in the organisation’s performance and address it.

  1. Identify trends

As more organizations and businesses embrace data visualization, they are able to view historical trends. This enables them to compare their current performance with the past whiles forecasting the future.

  1. Interact with data

Data visualisation enables users to interact with data – but what does that mean?

Getting visually intimate with data allows decision-makers in organizations and businesses to relate much closer to the information the data portrays. They can now go one step further than making data-driven decisions – they can now make data-related decisions.

  1. Storytelling

A good visualisation is essentially the illustration of a data ‘story’ using well designed graphics that are understandable and easy to ‘digest’. Good visualisations should be focused on enabling and empowering  users to make decisions based on accurate data. A proper visualisation facilitates good storytelling – it plays a key role in getting the message across.

Also Read: Make your data tell a story

It is important to note that translating data into a graphical representation is not about making it pretty – it is all about getting the message across as simply and as easily as possible, while retaining the integrity of the data, and creating an inherent trust in the message. Data visualisation is way more science than art.

In conclusion

Data visualisation really can provide an innovative way of tracking the implementation of organizational and business strategy, and in some cases can even assist in setting or changing the said strategies.

It ensures that decision makers are able to map business performance to stories that are easier and better understood. As the need for visual representation increases, data-driven organisations must equip themselves with the resources required to utilise and make more effective use of data visualisation, in order to make and track decisions better in the long run.

You too have the chance to better your visualization skills. Register for our Advanced Analysis and Visualization in Excel course running from 24th to 26th April at iLabAfrica, Strathmore University. Complete the registration process by clicking on this link