There is plenty of content that ends up our way each day. We constantly are bombarded with tens of gigabytes of data and information on a daily basis.
In order to cut through the clutter and have an impact on audiences, organizations and businesses are tasked with creating quality branded content that is capable of providing true value to audiences.
Most of the content that is being created today contains plenty of brand messaging but doesn’t necessarily tell a story in a compelling manner. Data visualization is an often overlooked tool that has the ability to transform story telling. Here are three reasons why organizations and businesses should embrace data-driven story-telling.
- Data gives credibility to your story
It is widely accepted that branded content can nurture an audience and create brand experience. The inclusion of data, especially from unbiased thirty party sources is a great way to showcase an organization’s credibility and build trust – two key ingredients in boosting reputations and encouraging others to consume your content.
- Data visualization is impactful
Well designed visualizations make it easy for audiences to grasp the meaning and significance of content being presented. This is because they are visually appealing, increase comprehension and retention, adding more value to the story while leaving a lasting impact on audiences.
- Data visualization is engaging
Clean, intriguing and credibly sourced visuals draw audiences to content and encourage them to further explore the data. Static and interactive data visualizations invite readers to interrogate and extract the deeper meaning of information and data presented to them. This paves way for a more intimate, significant and active interaction that enhances any type of data.
How organizations and businesses can incorporate data visualization into their content marketing
1.Visualize All Content. Look at existing content, as well as your upcoming content, to look for data visualization opportunities. Perhaps an old white paper can be turned into an infographic. Maybe an article could benefit from a quick visualization.
2.Look for Data. Whether it’s internal data or a new data set released by a relevant research firm, keep tabs on potential data sets that you may be able to craft content around.
3.Use Visualizations as Micro-Content. Single visualizations are an excellent way to create micro-content that engages audiences. A powerful visualization, extracted from an infographic or white paper, can be posted on social accounts as a teaser, which helps to generate interest and expand the content’s reach.
No matter what the application, data visualization is an effective way to increase the credibility, meaning and impact of branded content.